We do remember to wish some of our very close one’s whom we are meeting regularly but there are many people who are very important for us but we do not meet them on regular because of which we normally forget to wish them on time. Wishing someone on birthday/anniversary or other occasions give a very personal touch and helps us improve our personal relations with them. It hardly takes 1 minute to say “Happy Birth day” to someone and it leaves a lifelong memory in the mind of that person especially if he is not expecting these wishes from you.